These are the tools I use to grow my business...
I've tried dozens of tools, systems and educational courses and find that 90% of the time they are complete rubbish. There are, however, a few tools and resources that I am still using to this day to build my business and this page is where you can learn what I use.

For transparency and disclosure, you should assume that some of the links on this page are affiliate links, and that I do receive a commission if you click through and purchase. You pay the same price, whether you sign up from my link or direct with the company.

With that said, the only reason I am promoting these items is because these are the tools and resources I use to grow my business (and my clients businesses)!

Let's get to it…
Contents
Sales Funnels, Websites, & Landing Pages
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In order to build a sustainable online business, you must have a system in place to collect leads, sell products, and optimize your efforts through split testing. If you are unable to convert traffic into paying customers, your business will fail. ClickFunnels is the only "all-in-one" system I use, and I've tested several. From web hosting and opt-in pages to sales pages, checkout pages, and product delivery areas, it does it all.
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Facebook Ads
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Outsmart your competition with this powerful software. It does everything from interest split-testing (data you won't even see in the Power Editor) to interest "layering" (to identify hot buyers). And better yet, it links right into your Facebook account so you can update on the fly without copy-pasting. I use it whenever I do interest based targeting for my Facebook ad campaigns.
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Website Power-Ups
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Proof is super cool. It increases your website conversions (number of leads and sales) by displaying verified recent customer activity notifications (AKA social proof) and it's super easy to setup.
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I love Namecheap. It makes the task of buying, updating, and selling domains painlessly simple. And unlike other domain registrars, they don't constantly bombard you with services you don't need. The dashboard is very easy to use, but if you do run into an issue, their support is top notch. And as their name suggests, they are very affordable.
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Ecommerce
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While I recommend using ClickFunnels for the majority of business websites, if you're selling physical products (either online or in-person), Shopify can't be beat. The customer management and order fulfillment is unparalleled. That said, the best way to run your Ecommerce store is with a combination of both ClickFunnels and Shopify. Use ClickFunnels to make sales funnels for your top selling products and Shopify for everything else and order fulfillment. If this is something you're thinking of doing and would like some guidance, please reach out to me.
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Viral Marketing
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If you haven't heard of viral marketing you're missing out! It's essentially "word of mouth", but on a whole other level. I've used it successfully to generate thousands of leads for pennies each. You don't need to have any crazy technical skills either. It comes with everything you need to get your viral campaign up and running. If you're thinking of running a viral campaign and would like some help, please reach out to me.
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Email Marketing
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If you have an ecommerce business, you need to be using Klaviyo. It helps data-driven brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. Even better? It plugs right into your platform of choice (e.g. Shopify), so you can get started in minutes.
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Despite the rapid growth of social media, email is still the most important channel in your marketing arsenal. To make your email efforts the most effective you need to put your campaigns on autopilot. This is where email marketing automation software shines. I've tried many options, but have found ActiveCampaign to be the most user friendly and powerful - it even sends SMS text messages to your customers!
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Productivity
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If you use Gmail for your personal email, then you'll be right at home with G Suite. Even if you don't use Gmail, there's ample reason to. They offer more than just email....with collaboration and productivity tools that you need to perform common business tasks online or in the cloud - you can run your online business anywhere with an internet connection.
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This has made my life SO MUCH easier! All I need to do is  show up at the right time, and Acuity takes care of the rest. The software automatically books appointments, adjusts for timezone differences, and syncs with my calendar. It even takes payments and has a full fledged application/intake form. It's the most powerful scheduling software I've ever used. Check it out - it will take your business to the next level.
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There's a reason companies like Pixar, Google, and Adobe use Trello. It's infinitely flexible, incredibly easy to use, great on mobile, and best of all it's free. Trello keeps track of everything, from the big picture to the minute details. Plus they have a super cute mascot, Taco, their official spokes-husky.
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Design
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Don't do Photoshop? Use Canva instead. It makes design simple for everyone. I use it for lead magnet covers, Facebook posts, and pretty much anything else visual I need.
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Books
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This book changed my life. It's literally the best marketing book I've ever read. If you are still struggling trying to understand how the whole "online marketing thing" works, you need this book. It is the best road map I have found that explains how everything fits together, and is a fantastic guide to building profitable sales funnels and internet businesses.
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A sequel to the Dotcom Secrets book, this dives more into the psychology behind internet marketing, and how to position yourself, your brand, and your businesses in the marketplace. It's simply the best authority and branding book I've ever read. Highly recommend if you are thinking about doing a webinar, or have expertise in some specialized area.
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